6 Tips To Writing Effective Article Headlines

Regular readers of this blog will know that I am a big fan of article marketing. In this post, I will share what I learned about writing effective article headlines from David Bocock’s 4-Day Money Making Blueprint.

1. An Enticing Title

The title needs to be enticing enough for the reader to want to click from the search engine results page. A good tip is to add the word “free” in your title because a lot of people are looking for free information online. However, a majority of people who click through may not exactly fit the profile of potential buyers so use the content in your article to discredit the free products and introduce an affordable solution to your readers.

2. Use Keywords In Your Title

Most of us know how important it is to have the keywords in the titles of our articles but a lot of times we tend to forget to add keywords in our titles, especially, when coming up with a clever sounding title. The best way is to first do your keyword research using a tool like Google AdWords Keyword Tool to identify relevant keywords and craft your title before writing your article. The keywords in the title ensures that your article will be ranked highly by search engines.

John Chow has an excellent tutorial on how to use Google Adwords Keyword Tool to write a great title. Do check that out.

3. Do Not Ignore Abbreviations

A lot of times people abbreviate their searches so include that in your article title. For example, people will use DIY instead of Do-It-Yourself. Abbreviations.com is a site that has all possible abbreviations.

4. Mine The Affiliate Resource Page

This tip is especially useful for affiliates. Search for the affiliate resource page for a product or service that you are promoting. Usually, affiliate resource pages has a list of important keywords, graphics, emails, articles and most importantly titles. Use these titles for your articles. My recommendation would be to alter these titles because you want your article headline to be unique.

5. Swipe Article Headlines

Go to EzineArticlesand find a popular author and “swipe” the headlines by following the simple steps below:

1. Go to EzineArticles and navigate to your relevant niche category. For example, drill down to the category “Pets / Dogs” and click on the “Top Authors in Pets:Dogs” link to display the top authors in that category. This is one way of filtering but you can try other approaches.
2. Copy the titles of the popular articles to create a “swipe” file of titles. Be careful not to use the exact title.

This tip can be used in any article directory or sites including newspaper headlines. Be creative.

6. Outsource

As you start to make money via article marketing, put the profits back into your business by outsourcing your articles. You can pay anything from $3 to $7 per article to outsource at websites like eLance. Reinvest your profits back into your business as outsourcing is a vital key to scaling up your business and profits.

7. Bonus Tip: Analyze Your Headlines Automatically

I learned about this headline analysis service at the 4-Day Money Making Blueprint forum. And the forum is yet another reason for you to join this program but I digress. Without further ado, let me introduce this free tool that will analyze your headline to determine the Emotional Marketing Value (EMV) score. Check out Headline Analyzer.

That’s it, feel free to leave you comments and ask questions. I’d be happy to answer. Also do check out my 4-Day Money Making Blueprint Review.

Tagged as: 4-Day Money Making Blueprint, Article Marketing, David Bocock